Independent hotels, as well as the travel industry at large, rely on paid digital media to capture the attention of global travelers. Once their interest is piqued, the goal is to direct them toward owned digital media properties, such as websites, mobile sites, email and social media, so they can learn more about the hotel and the guest experience and, ultimately, convert their interest into bookings and revenue.
Download this report to learn how to use:
- OTAs (Online Travel Agents)
- Digital Ad and Dynamic Content (Google AdWords)
- Social Media
- Re-Targeting Ads
- Paid Partnerships